“We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” Jeff Bezos
It is quite common in business for someone to work very hard to win a customer for the first time and to build the initial relationship. However, once the relationship is established, the businessperson begins to take the customer for granted and go off to work on new relationships that are not yet well established. Then, six months later, the businessperson is astonished to find that the customer has gone to a competitor.
As a businessperson, your customer relationships are some of the most important assets that you develop and maintain over the course of your career. Once you have invested the time and energy required to develop a customer relationship, it is essential that you
develop a plan for relationship maintenance. You make sure that you are doing whatever is necessary to keep that relationship alive and growing.
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