How Much, by When?

No problem can be solved until it is reduced to some simple form. The changing of a vague difficulty into a specific, concrete form is a very essential element in thinking.
J. P. Morgan

To make sure a goal unleashes the power of your subconscious mind, it must meet two criteria. It must be stated in a way that you and anybody else could measure it. I will lose 10 pounds is not as
powerful as I will weigh 135 pounds by 5 PM on June 30. The second is clearer, because anybody can show up at 5 o’clock on June 30 and look at the reading on your scale. It will either be 135 pounds or less or not. Notice that the two criteria are how much (some measurable quantity such as pages, pounds, dollars, square feet, or points) and by when (a specific time and date). Be as specific as possible with all aspects of your goals—include the make, model, color, year, and features…the size, weight, shape, and form…and any other details. Remember, vague goals produce vague results.

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