SPECIALIZE IN YOUR FIELD

Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.” Plato

Specialization means that you decide exactly what it is that you are going to do, and do well, in your field. Successful people in every field specialize rather than generalize. They focus their time and talents rather than trying to do too many things. They work to develop a reputation for being very, very good in a
specific area. They don’t try to be all things to all people or jacks-of-all-trades.

A successful business may specialize in a particular type of customer or in a specific market. It may specialize in a particular product or service for that type of customer. A successful salesperson will specialize in selling a particular product or service to a particular type of customer. A successful person in any field will spend more and more time doing fewer and fewer things that are of higher
and higher value in a specific area.

What is your area of specialization today? What will it be in the future? What should it be if you want to move to the top of your field? What could it be if you were to stand back and imagine that you have no limitations, and that you could be excellent at any skill, or in any market, that you desired?

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