➤ Step Four: Select a leader for the group. The leader’s job is to encourage everyone to contribute as much as possible. One of the best ways to lead a brainstorming session is to go around the table and encourage each person to contribute an idea almost like playing cards, where you encourage each person to bet or pass. Once you have gone around the table a couple of times, people will start generating ideas at a rapid rate.
➤ Step Five: Select someone to keep track of the ideas. A key function in a brainstorming session is that of the recorder. This is the person who writes down the ideas as they are generated.
➤ Step Six: Be punctual. Start and stop the brainstorming session exactly on time, no matter how well it is going. At the end,
you gather up all the ideas and take them away to be evaluated at a later time.
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