Six Steps to Brainstorming

“Take a few minutes out of your schedule every now and then and remind yourself why you can achieve your goals. Make sure that your brain is getting enough training in seeing you and your business as a success and as a winner and not as a failure.”
Pooja Agnihotri


Step One: Assemble the group. The ideal number of people in a brainstorming session is four to seven. Below four, you don’t have enough minds to generate a large enough variety of different solutions to the problem. With more than seven people, the group becomes too large for participants to get sufficient opportunity to contribute.


Step Two: Do not permit criticism or ridicule. The essential part of brainstorming is that no evaluation of the ideas takes place during the brainstorming session. The entire focus of the brainstorming session is on generating the greatest quantity of ideas possible within a short period of time. Nothing kills a brainstorming session faster than the tendency of people to criticize the ideas as they are generated. As soon as one person’s ideas are criticized, the brainstorming session comes to a
halt. No one wants to be criticized. No one wants to be humiliated or ridiculed in front of others.That is why you must concentrate on the quantity of ideas and leave the evaluation of them to another time, or to other people.


Step Three: Set a specific time limit. The ideal length for brainstorming sessions ranges from 15 to 45 minutes. One of the jobs of managers and team leaders is to sit their staff down on a regular basis to brainstorm certain problems. Call everyone together and announce that you are going to brainstorm a particular goal or situation for 15 minutes and then everyone is going to go back to work. You’ll be amazed at the results.


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